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Conversion Optimierung durch perfekte Freisteller - Hollowman - Lichtform Studios
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Conversion Optimierung durch perfekte Freisteller – Hollowman

Conversion Optimierung durch perfekte Freisteller – Hollowman

Die Konversionsrate zählt im E-Commerce zu den wichtigsten Kriterien, welche über den Erfolg oder Misserfolg von Onlineshops entscheiden. Oft unbeachtet von zahlreichen Optimierungsmaßnahmen bleiben dabei die Produktabbildungen, welche als visueller Anreiz und Transportmittel für Emotionen jedoch maßgeblich für den psychologischen Teil der Verkaufsansprache verantwortlich sind und ebenso unbewusst wie nachhaltig die Kaufentscheidungen potentieller Kunden prägen.

Mode an der unsichtbaren Büste – Hollowman

Speziell beim Verkauf von Mode und mit Blick auf den intensiven Wettbewerb, spielt die Darstellung der Produkte eine immer wichtigere Rolle. Aktuelle Studien zeigen dabei die Schwachstellen bisheriger Darstellungen deutlich auf und belegen, dass allein durch die professionelle Fotografie von Modeartikeln an speziell angefertigten Büsten und Puppen der Verkaufserfolg entscheidend verbessert werden kann. Unnatürlich wirkende, in Photoshop nur unzureichend erzeugte Freisteller verzögern die Kaufentscheidung und bewirken im Zweifelsfall gar ein Ausbleiben.

Organische Freisteller

„Organische Freisteller“ heißt das aktuelle Zauberwort unter Onlineshop-Betreibern und die Argumentation dafür leuchtet ein: Der Verkauf von Mode steht und fällt mit der Darstellung der Schnitte und dem natürlichen Fall der Stoffe.

Als Reaktion auf die steigenden Anforderungen moderner Onlineshops verfügen die Lichtform Studios ab sofort über axial ausgerichtete, und mit Schlüsselbeinen ausgestattete Büsten, die aktuell nur wenigen professionellen Studios vorbehalten sind und für eine perfekte Darstellung von Mode in den Produktfotos sorgen. Brust und Schulterpunkte der Büsten sind dabei symmetrisch angelegt um die Mode so natürlich wie möglich zu präsentieren und Kunden beim Kaufentscheid bestmöglich zu unterstützen. Dieser kann Kleidungsstücke anhand der korrekten Darstellung wesentlich besser beurteilen und wird in seinem Entscheidungsprozess deutlich bestärkt.

Letztlich bewirken unsere neuen Büsten einen verbesserten Workflow, sodass große Stückzahlen in besserer Qualität und kürzerer Zeit produzieret werden können. Fragen zu den Details und weiteren Optimierungsmaßnahmen beantworten wir gerne bei einem Telefonat oder im persönlichen Gespräch. Zudem können Sie jederzeit ein unverbindliches Testshooting vereinbaren.

Kontaktaufnahme

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